Malibu Barbie Cafe (Bucket Listers)

I led the production of the Malibu Barbie Cafe during my role with Bucket Listers, leveraging my deep understanding of the Barbie brand and the expectations of the Bucket Listers audience. I crafted experience pages that seamlessly blended compelling copywriting with engaging visuals, striking a perfect balance between promotion and addressing potential customer concerns.

I oversaw all aspects of graphic design, including the creation of key art, menus, marketing materials, and prints.

In addition, I managed our social media content strategy, which involved approving internal copy and designs, developing content calendars, and securing client approvals. I also monitored comments and direct messages, ensuring active engagement with our audience and alignment with brand voice.

I curated the custom merchandise line, working closely with designers to create unique products, and managed inventory to ensure availability and operational efficiency.

Collaborating closely with the marketing lead, I directed the creative and copy aspects of all marketing campaigns. This included emails, paid advertisements, billboards, and physical ads, ensuring cohesive and impactful messaging across all channels.